Workshops
You’ve spent time, talent, and budget building your business. Your mission and vision are dialed. Your campaigns are delivering. Operations are best in class. Well done, you! Now, are you also prepared for events that are out of your control?
Reputation management is an all-weather activity. It’s celebrating award-winning performances and highlighting a dream partnership. And it’s also navigating critical incidents and online trolls.
These workshops are all about building and practicing your skills before you need them. Join a cohort of industry colleagues for a half-day of discussion, analysis, and practice and leave feeling ready to manage whatever comes next.
Current Offerings
Intro to Reputation Management &
Crisis Communications
*September dates dropping soon*
Information Officer Training
*September dates dropping soon*
Spokesperson Training
*September dates dropping soon*
Workshops for Teams
Impactful organizations recognize that reputation management is a shared responsibility. A seamless customer experience runs from your brand team to your operations team — and in practice, it’s often more of a web than a line.
Whether you’re onboarding new staff or providing professional development for an established team, aligning your crew around your brand strategy will set everyone up for success.
We’ll work with you to customize general or role-specific reputation management trainings to help you establish a baseline of awareness and knowledge, shared language, and cross-functional collaboration. The outcome? Deeper recognition of everyone’s place in your brand ecosystem.
Reviews
Gabaccia Moreno
Social Media Manager
Outward Bound USA
“AJ’s wisdom shines in many areas of communications and marketing, with abundant know-how and firsthand experience in Crisis Communications. Her facilitation of Crisis Communications procedures and best practices is evidence-based, actionable, and concise, allowing people with varying levels of comfort with the subject to learn in a hands-on didactic environment. I have personally learned most of what I know about brand Crisis Communications from AJ, and am grateful to feel more empowered and prepared to support my team, whatever the external climate brings our way.”
Mary Odell
Director of Program & Safety
Chesapeake Bay Outward Bound School
“Onboarding three new members of my organization’s Leadership Team to their roles in the Emergency Response Plan felt daunting. Partnering with Riverstart Collective allowed me to learn alongside my team, not only growing our confidence with crisis communications and reputation management, but also prompting thoughtful discussions about how these concepts touch our day-to-day work. AJ is compassionate, asked tough questions for our team to work through, and is an expert in this field. I would recommend these workshops to any team, regardless of tenure, looking to hone their emergency preparedness and build crisis communication skills.”
