Spokesperson Training
Your spokesperson represents your organization when internal and external audiences have questions. Whether it’s a spotlight brand moment or a critical incident response, they’re responsible for delivering key messaging. Through this training, we’ll equip your primary and backup Spokesperson with tools for message and interview prep, guidance toward best practices, and the opportunity to discover their own authentic voice.
Workshop length with practicum: 2 hours
Outcomes:
- Understand and identify the difference between reputation management and crisis communications, and which teams and toolkits to deploy when.
- Understand the boundaries and areas of collaboration between the Information Officer and Spokesperson in a crisis.
- Deepen understanding of the Spokesperson role in a crisis.
- Learn to prepare your messaging in partnership with your Information Officer.
- Build confidence utilizing tools, templates, and resources for developing messaging.
- Learn key criteria for message content.
Riverstart Collective 