Spokesperson Training
Your spokesperson represents your organization when internal and external audiences have questions. Whether it’s a spotlight brand moment or a critical incident response, they’re responsible for delivering key messaging. This can feel like a lot of pressure, especially if they’re not flexing those muscles often. Through this training, we’ll equip your primary and backup Spokesperson with tools for message and interview prep, guidance toward best practices, and the opportunity to discover their own authentic voice through practice scenarios.
Workshop length with practicum: 2 hours
Next offering: Thursday, November 12 at noon Mountain Time
Location: virtual
Cost: $125
Outcomes:
- Understand and identify the difference between reputation management and crisis communications, and which teams and toolkits to deploy when.
- Understand the boundaries and areas of collaboration between the Information Officer and Spokesperson in a crisis.
- Deepen understanding of the Spokesperson role in a crisis.
- Learn to prepare your messaging in partnership with your Information Officer.
- Build confidence utilizing tools, templates, and resources for developing messaging.
- Learn key criteria for message content.
Takeaways:
- Message prep template
- Media list template
Note about cost: existing in a capitalistic society presents challenges for most of us and we know that as a system, it disproportionately impacts certain groups and individuals. That said, we never want cost to be a barrier to professional development. So if you’re an individual paying your own way and you need help getting through the door, let’s get creative together: sliding scale, payment options, trade… We’re people, too, and we believe in taking care of our neighbors.