Introduction to Reputation Management & Crisis Communications
At any stage of your business, reputation management is a shared responsibility. Join cross-functional colleagues to explore reputational risks, impacts, and mitigation strategies.
Workshop length: half-day
Outcomes:
- Strengthen understanding of shared responsibility for reputation management across departments and functions.
- Understand and be able to articulate the differences between brand reputation management and crisis communications, and where they overlap.
- Recognize how and when your department or function can impact brand reputation.
- Recognize the role of your department or function in a crisis.
- Identify three actions you can take to clarify internal or external brand messaging.
Takeaways:
- Template for stakeholder and message mapping
- Reputational risk assessment template
