Riverstart Collective

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For Teams: Introduction to Reputation Management & Crisis Communications

At any stage of your business, reputation management is a shared responsibility. We’ll meet cross-functional teams where they are to explore reputational risks, impacts, and mitigation strategies.

Workshop length: 2 hours

Outcomes:

  • Strengthen understanding of shared responsibility for reputation management across departments and functions. 
  • Understand and be able to articulate the differences between brand reputation management and crisis communications, and where they overlap.
  • Recognize how and when your department or function can impact brand reputation.
  • Recognize the role of your department or function in a crisis.
  • Identify three actions your team can take to clarify internal or external brand messaging.
  • Build and strengthen cross-functional connections.
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