Introduction to Reputation Management & Crisis Communications

At any stage of your business, reputation management is a shared responsibility. Join a small group of cross-functional colleagues to explore reputational risks, impacts, and mitigation strategies.

Next offering: Thursday, October 29 at noon Mountain Time
Workshop length: 2 hours
Location: virtual
Cost: $125

Outcomes:

  • Strengthen understanding of shared responsibility for reputation management across departments and functions. 
  • Understand and be able to articulate the differences between brand reputation management and crisis communications, and where they overlap.
  • Recognize how and when your department or function can impact brand reputation.
  • Recognize the role of your department or function in a crisis.
  • Identify three actions you can take to clarify internal or external brand messaging.

Takeaways:

  • Template for stakeholder and message mapping
  • Reputational risk assessment template

Note about cost: existing in a capitalistic society presents challenges for most of us and we know that as a system, it disproportionately impacts certain groups and individuals. That said, we never want cost to be a barrier to professional development. So if you’re an individual paying your own way and you need help getting through the door, let’s get creative together: sliding scale, payment options, trade… We’re people, too, and we believe in taking care of our neighbors.